This was the first project I was given for Advertising where I had to find an existing ad and improve it. So I chose a coke zero ad. The original ad, I think everyone remember just said "Add Zero". That really, really, really annoyed the hell out of me when I first saw it. So I redesigned an ad. The message behind this concept is pretty clear. But my thinking was, not only do people want to know that there's no sugar in their drink but hey you can drink this and drive home without getting busted for DUI. The tagline I came up for, this was just a rough concept. This was just to present an idea forward.